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Domino's steps up its marketing to boost sales

Published 26/07/2011

Domino's Pizza has said it will triple its marketing spend over the next six months as it looks to end a squeeze on sales growth since March.

The company has enjoyed rapid growth in recent years, but like-for-like sales slowed in the first half of 2011.

Domino's launched television commercials using the "It's what we do" slogan, while it is to sponsor ITV's Red and Black, a new game show hosted by Ant and Dec.

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