Belfast Telegraph

Saturday 19 April 2014

Domino's steps up its marketing to boost sales

Domino's Pizza has said it will triple its marketing spend over the next six months as it looks to end a squeeze on sales growth since March.

The company has enjoyed rapid growth in recent years, but like-for-like sales slowed in the first half of 2011.

Domino's launched television commercials using the "It's what we do" slogan, while it is to sponsor ITV's Red and Black, a new game show hosted by Ant and Dec.