Belfast Telegraph

Dragons' Den judge Theo gives bakery firm his tweet of approval

An ULSTER bakery has got the thumbs up from TV Dragons' Den favourite Theo Paphitis.

The BBC star gave Baked In Belfast a nod on Twitter after he named it as winner of his Small Business Sunday competition.

Baked in Belfast, which runs a tearoom and pottery store called Shop Around The Corner on Orby Drive in east Belfast, is run by husband and wife Keith and Suzanne Livingstone.

The couple also market a range of jams, relishes and marmalades under the name Shazzam, which have whetted the appetite of the TV star.

The simple tweet, "we make Gin -amp; Tonic Marmalade" hit the spot with the dragon, and his re-tweet to his thousands of followers has resulted in many internet sales for the company, along with new retail customers, and more followers on their Twitter site.

Its boozy range of marmalades includes Gin -amp; Tonic, Vodka -amp; Orange and traditional Irish Whiskey Marmalade, while jams include the Great Taste award-winning Figgy Rhubarb and Banoffee Jams, and their Smashing Pumpkin Chutney.

Paphitis dedicates his Sunday evenings online to highlighting small businesses all over the UK.

Small Business Sunday allows entrepreneurs two-and-a-half hours to post a snappy message promoting their work on his Twitter page, between 5pm and 7.30pm, after which he 're-Tweets' - to his 40,000 followers - his favourite six.

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