Belfast Telegraph

UK Website Of The Year

Drinks firm Diageo cheered by sales as it opens new city offices

By John Mulgrew

Published 22/06/2015

From left, Diageo’s Jorge Lopes with Enterprise Minister Jonathan Bell and Diageo Europe president John Kennedy at opening of the new offices
From left, Diageo’s Jorge Lopes with Enterprise Minister Jonathan Bell and Diageo Europe president John Kennedy at opening of the new offices

Drinks giant Diageo has witnessed an "improvement in business and consumer sentiment" following its sale of Bushmills whiskey, its Europe boss has said.

And the firm's Europe president John Kennedy said he's not concerned over a recent slump in global Guinness sales. He was in Belfast to join Enterprise Minister Jonathan Bell for the opening of its new city centre offices in Capital House in Upper Queen Street.

Diageo employs around 300 people across Northern Ireland.

"We've got a global policy, particularly with people in marketing and sales - keeping them closer to the customer," Mr Kennedy said. He said swapping its historic Bushmills whiskey with Jose Cuervo last year for tequila brand Don Julio had been a "big move"

And Guinness's latest lager, Hop House 13, has garnered "good feedback" since going on sale.

"The consumer is back to loving beer. As long as you play well in that area, big or small, you are going to find success," he said.

Belfast Telegraph

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph