Belfast Telegraph

UK Website Of The Year

Drinks firm Diageo cheered by sales as it opens new city offices

By John Mulgrew

Drinks giant Diageo has witnessed an "improvement in business and consumer sentiment" following its sale of Bushmills whiskey, its Europe boss has said.

And the firm's Europe president John Kennedy said he's not concerned over a recent slump in global Guinness sales. He was in Belfast to join Enterprise Minister Jonathan Bell for the opening of its new city centre offices in Capital House in Upper Queen Street.

Diageo employs around 300 people across Northern Ireland.

"We've got a global policy, particularly with people in marketing and sales - keeping them closer to the customer," Mr Kennedy said. He said swapping its historic Bushmills whiskey with Jose Cuervo last year for tequila brand Don Julio had been a "big move"

And Guinness's latest lager, Hop House 13, has garnered "good feedback" since going on sale.

"The consumer is back to loving beer. As long as you play well in that area, big or small, you are going to find success," he said.

Belfast Telegraph

Popular

From Belfast Telegraph