Belfast Telegraph

UK Website Of The Year

Dunelm feels the heat as weather hits sales

By Staff Reporter

Published 07/10/2016

Like-for-like sales at Dunelm stores plummeted 5.1% in the 13 weeks to October 1
Like-for-like sales at Dunelm stores plummeted 5.1% in the 13 weeks to October 1

Sales at homewares retailer Dunelm - which has five stores here - were melted by "unusually warm weather" in the first quarter, which meant fewer customers in shops.

Like-for-like sales at the company plummeted 5.1% in the 13 weeks to October 1, dragging down revenue by 1.8% to £198.7m.

Chief executive John Browett said: "As expected, the homewares market has fallen due to unusually warm weather and this has correspondingly impacted our store performance over the period, given the reduced footfall to our out-of-town superstores."

Mr Browett added that he was looking forward to a stronger second quarter as the firm invests in extra seasonal space, new till systems, shop refits and store openings.

It has said it is planning to ramp up expansion, taking shop numbers from 157 to 200.

Dunelm has branches in Belfast, Newtownabbey, Coleraine, Ballymena and Londonderry.

Belfast Telegraph

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph