Belfast Telegraph

Dunelm homes in on profits

By Annabelle Dickson

Out-of-town homewares chain Dunelm forecast more profits growth after seeing sales outperform the homewares market.

The group's like-for-like sales were up 1.6% in the quarter to December 29, helped by demand for its 'Teddy Bear' textile range of blankets, cushions and rugs.

And with its 'New Lower Prices' campaign failing to derail margins, chief executive Nick Wharton said its 123 stores were on track for half-year profits of up to £60m, up 15% on a year ago.

Dunelm, which started life as a Leicester curtain stall in 1979, currently generates 4% of its revenues from online sales, up from 2.5% a year earlier, and sees an opportunity to expand this further.

The update showed a 13.4% rise in total revenues to £340.1m for the six months to December 29.

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