Belfast Telegraph

UK Website Of The Year

Dunelm sales down 5.1% amid 'unusually warm weather'

Published 06/10/2016

Like-for-like sales at Dunelm stores plummeted 5.1% in the 13 weeks to October 1
Like-for-like sales at Dunelm stores plummeted 5.1% in the 13 weeks to October 1

Sales at homewares retailer Dunelm were melted by "unusually warm weather" in the first quarter, which meant fewer customers walked through its doors.

Like-for-like sales at stores plummeted 5.1% in the 13 weeks to October 1, dragging down revenue in the period by 1.8% to £198.7 million.

Chief executive John Browett said: "As expected, the homewares market has fallen due to unusually warm weather and this has correspondingly impacted our store performance over the period given the reduced footfall to our out-of-town superstores."

Mr Browett added that he is looking forward to a stronger second quarter as the firm invests in in extra seasonal space, new till systems, shop refits and store openings.

Last month the firm said it was planning to ramp up expansion in London and the South East, taking store numbers from 157 to 200.

Read More

From Belfast Telegraph