Dungannon firm Powerscreen in African marketing campaign
A bold marketing strategy in Africa looks set to pay off for a Dungannon firm.
Mobile crushing and screening machinery firm Powerscreen is exploring new markets in sub-Saharan Africa, while growing sales in South Africa.
Speaking at the international trade fair, Bauma Africa, Environment Minister Arlene Foster (above) said: "Powerscreen already has a very strong presence in South Africa and is planning to expand its business through a series of profile raising initiatives."
Colin Clements, international sales director, said: "Our agreement with DUOAfrica gives us a respected partner in Ghana and is a logical extension of our reach from South Africa."