He has already revolutionised air travel with his innovative, no-frills services.
Now entrepreneur Sir Stelios Haji-Ioannou is planning to enter the increasingly competitive world of online estate agents.
The founder of airline easyJet is joining forces with property entrepreneur Robert Ellice to "shake up the UK property market" and make buying, selling, renting and letting "simple, quick and cost-effective".
The site – easyproperty.com – is expected to launch at the end of the summer.
It will initially focus on lettings with services for residential sales likely to be introduced next year.
Mr Ellice is pledging that the new, totally web-focused venture will slash fees by making property transactions straightforward and offer more services than are currently offered by traditional estate agents.
"The sector is ready to take off and we have got an internationally recognised brand," he says.
"We can offer choice, cost savings and don't need offices across the country.
"It will be a new-style estate agent of the future."
The key will be building something that is more flexible and convenient. In particular, he points out that many transactions can be made at any time of day.
"It's ridiculous that you can view the property online but you can't do the paperwork or put your deposit down," said Mr Ellice.
Saving money by sidestepping traditional estate agents is nothing new.
Sir Stelios is taking advantage of our general disillusionment with paying thousands of pounds in commission to traditional estate agencies
There is certainly no shortage of offerings with the likes of eMoov (www.emoov.co.uk), House Simple (www.housesimple.co.uk) and Hatched (www.hatched.co.uk) all offering various options to sellers depending on their needs and how they want to pay the fees.