Eircom to become eir as part of rebranding drive
Irish telecommunications firm eircom is rebranding to eir as the company announced profits of £4.9m for its UK operations.
The business had been operating in Northern Ireland as eircom Business Solutions NI but will now be known as eir Business NI.
Eir said the name change was a "major milestone" for the company, which also had turnover of £36.43m for its UK operations.
It entered the Northern Ireland market in 2007 and said it had since invested £20m and created 50 jobs.
Darren Lemon, general manager at eir Business NI, said: "The new identity reflects not just how far we have come but our real ambition to continue to deliver to the local economy through progressive ICT solutions as well as unlocking opportunities for enterprise businesses and public sector organisations.
"We've grown, we've invested and we've upskilled - the time is right to modernise our brand."
Eir Business NI clients here include bus builder Wrightbus, online retailer Chain Reaction Cycles, as well as energy firms Power NI and NIE.