Belfast Telegraph

Energy provider Airtricity launches new brand name

BY MARGARET CANNING

Energy business Airtricity has rebranded itself in the image of its parent company with the new name SSE Airtricity.

It replaces the business's existing identities for its supply brands, Airtricity and Airtricity Gas.

Scottish energy giant SSE, which is listed on the FTSE 100, acquired Airtricity in 2008.

It is now Northern Ireland's second largest energy provider, supplying gas and electricity to more than 300,000 homes and businesses.

Stephen Wheeler, managing director of SSE Airtricity, said: "This exciting new development builds on our unique heritage as Airtricity while demonstrating the positive energy in investing here in Northern Ireland to deliver a sustainable energy future for generations to come.

"Most importantly under our new brand name SSE Airtricity we'll continue to deliver the exceptional customer service, brilliant innovation, greener energy and great value that our customers have come to expect."

He said the company had invested half a billion pounds in green energy infrastructure in Northern Ireland and brought £17m in savings to customers.

SSE Airtricity also hopes to reach new customers as the sponsor of UTV Weather after its 15-year association with Progressive Building Society ended. It was advertised by UTV Media plc late last year with an asking price of £245,000.

As part of the deal, SSE Airtricity has filmed 'stings' which it said emphasise the "positive energy" of the SSE Airtricity brand.

Jason Cooke, head of corporate communications at SSE Airtricity, said: "With more than 250,000 viewers tuning in nightly to watch Frank Mitchell's weather forecasts, this sponsorship provides an unrivalled platform to introduce our new SSE Airtricity brand and to communicate key messages to families all across the country about the positive energy we bring to homes, businesses and communities every day."

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