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Euro 2016 helps JD Sports score 'excellent' first half

Published 17/06/2016

JD Sports' sales have been given a boost by the Euro 2016 football tournament
JD Sports' sales have been given a boost by the Euro 2016 football tournament

JD Sports has said that Euro 2016 has helped drive sales in recent weeks, with the retailer forecasting "excellent results" in the first half of the year.

Speaking ahead of the firm's annual meeting, executive chairman Peter Cowgill said: "We have, in recent weeks, seen a further boost to sales from the Uefa Euro 2016 tournament.

"Consequently, we are well positioned to deliver an excellent first half-year result. We face strong comparatives for the remainder of the year but our strong start will help facilitate delivery of current market expectations."

In April, JD Sports reported a 45% surge in profits to £131 million, a record set of results.

Mr Cowgill added: "The board stated that it was encouraged by the continued positive trading across our core fascias in the year to date and that it continued to believe the group was very well positioned for profitable growth."

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