Belfast Telegraph

Exceedingly big cuts at Mr Kipling

Mr Kipling and Hovis firm Premier Foods warned that it is to cut 600 jobs - 5% of its workforce - to save £40m.

The debt-laden group wants to reinvest the savings in growing its eight key brands, which also include Batchelors, Ambrosia, Oxo and Bisto. It will double marketing spend behind the 'power' brands this year, starting with television adverts.

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