'Exciting new chapter' for UTV starts this morning
It's UTV, but not as you knew it.
UTV will this morning start broadcasting under its new brand, with a fresh look and feel as part of the ITV family.
Today's offering will include the news programme UTV Live, and also a new political programme called View from Stormont, which starts tonight at 10.45pm.
Terry Brennan, Head of News and Programmes at UTV, said ITV is committed to investing significantly in UTV to provide viewers with a high quality news, current affairs and regional programming service.
"As part of our significant investment in UTV news, we will be moving to new state-of-the-art premises in Belfast," he said.
"This will happen in 2018, once suitable centrally-located premises are agreed, and will see our new HD studios become the most modern in Europe and fit for our future broadcasting requirements."
Trevor McCormick, Creative Director with UTV, described today as "the start of an exciting new chapter for UTV".
"Our in-house creative team have worked closely with our colleagues in ITV to bring UTV's brand to life," he said.
"Our idents and promos now use the same colour picking technique which has worked so well for ITV, making the brand and content feel connected.
"Our news programme UTV Live has been given the same fresh makeover as we build on the strength of the UTV brand and become part of the ITV family."
UTV started broadcasting in 1959 from Havelock House in Belfast. It's first on-screen logo was an oscilloscope pattern made up of seven dots joined together by six lines. The logo was animated to a jingle based on the local folk tune, The Mountains of Mourne.