'Explosive growth' in BSkyB new customers
Broadcaster BSkyB brushed aside competition from rival BT as it hailed "explosive growth" in its on-demand TV service and a surge of more than 40% in the take-up of products over its Christmas quarter.
The group said its advertising campaign fronted by Joanna Lumley helped it notch up five million customers for high definition TV in the quarter to December 31, while it saw a record one million connected Sky+HD boxes added in the three months – nearly 11,000 a day.
Higher sports rights and content investment costs weighed on half-year underlying operating profits, down 8% to £595m, although this was better than expected, sending shares more than 3% higher.
It added another 110,000 broadband internet customers in the last three months of 2013, despite the challenge from BT, which launched its sport channels last August offering free Premier League football if customers sign up to a broadband package.