Belfast Telegraph

Wednesday 16 April 2014

Farm management software system takes firm to pastures new

A New Zealand farming co-operative has chosen software developed by a Northern Ireland company for its international livestock management system.

FarmWizard, which is based in south Belfast, will provide Livestock Improvement Corporation (LIC) with a branded version of its web-based software. The software will be marketed as the LIC FarmWizard in a deal worth an undisclosed sum.

Initial markets for the jointly branded product will include New Zealand-style, so-called 'super farms' with an average herd size of 1,000 cows in the UK, US, Australia and South America.

In August, FarmWizard took part in an Invest NI trade mission to the US and met Philip Wicks, LIC's general manager in the US.

Mr Wicks said: "We believe that there is huge potential in the American market for the LIC FarmWizard as more US dairy farmers adopt the grass-based approach to dairy farming, reflecting a growing consumer demand for more naturally produced milk."

FarmWizard founder Terry Canning said: "This deal demonstrates that FarmWizard has the necessary appeal to be relevant to a world-wide customer base."

The product has also been used on a number of large scale pasture-based dairy herds in the US.

Mark Dewdney, chief executive of LIC, said: "We were impressed with FarmWizard's product road map and how closely it aligned with our own vision for web- centric livestock information management."