Farm wizards export herd management system to Oz
Published 01/05/2013 | 04:20
A NORTHERN Ireland agri-IT company has said it is now selling its cloud-based herd management system in four continents.
FarmWizard, which allows farmers to manage their herds via tablet, smartphone and desktop computer, held export missions to South Africa and Australia in March and April.
Founder and managing director Terry Canning visited customer Alan Stratford in South Africa, who has been using the system for 12 months.
His business in the Moii River area of Kwazulu Natal consists of three farms totalling 3,000 dairy cows.
Meanwhile, business development manager Mark Elliott visited the Kilpatrick dairy farm outside Koroit in Southern Victoria, Australia.
Mr Canning said export had been made easier by the internet. "The internet has enabled small niche players like FarmWizard to compete on a world stage. By building a cloud-based system which helps livestock framers become more profitable, we have a product that can be used by any farmer, any time, anywhere in the world.
"Although cloud computing is now quite fashionable and competitors in the agricultural IT market have started popping up, FarmWizard has been operating since 2004 and thus has a nine-year head start on their competitors."
While locusts and droughts aren't among the problems that Northern Ireland farmers have recently faced, they are among the issues which have affected customers in FarmWizard's export markets.
FarmWizard's record on export – its system is now sold in Africa, North America, South America and Australasia – was recently recognised with a nomination in the small company of the year category in the Aer Lingus Viscount Awards.