Belfast Telegraph

Wednesday 17 September 2014

Fermanagh food firm agrees £1m deal to supply markets in Gulf

Beef and lamb raised in Northern Ireland will be consumed at top tables in the United Arab Emirates through a £1m deal with a Fermanagh company.

Lisnaskea firm Kettyle Irish Foods, part of Linden Foods, has scooped a distribution deal for its award-winning dry-aged meats in key Gulf markets.

Maurice Kettyle, boss of Kettyle Irish Foods, said the meat will be sampled at some of the world's most exotic locations.

"We've been targeting affluent Gulf markets especially the Emirates and Saudi Arabia for some time and have secured encouraging business for our 40-day-aged beef and 14-day-aged lamb with a leading retailer and the prestigious Raffles Hotel Group in Dubai and Saudi Arabia," he said.

The deal was announced during an Invest Northern Ireland trade mission to Dubai.

Enterprise Minister Arlene Foster said that the new business will provide Kettyle with a solid base for further growth in these and neighbouring markets, in which the high quality, traceability and provenance of Northern Ireland foods is recognised.

"One of the reasons why more and more local companies are securing business in overseas markets is due to Northern Ireland's reputation for quality," she said.

"Trade missions such as this provide opportunities for local firms to showcase their products and to make face-to-face contact with prospective customers."

The Agri-Food Strategy Board's 'Going for Growth – Investing in Success' action plan has recommended a 75% growth in sales outside Northern Ireland by 2020.

BACKGROUND

Kettyle Irish Foods, situated in the countryside of Fermanagh, specialises in dry-aged beef, Lough Erne lamb, Fermanagh free range chicken, Fermanagh bacon and rose veal. It opened its first retail concession at Tesco in Enniskillen in September. During the past five years, Kettyle Irish Foods has scooped armfuls of awards and its products have been served at many fine dining establishments and supplied to retailers throughout Ireland, the UK and mainland Europe.

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