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Figures show shop prices fall for 25th month in a row

By John-Paul Ford Rojas

Shop prices fell for the 25th month in a row in May, new figures have revealed.

The BRC-Nielsen shop price index showed year-on-year deflation at 1.9%, the same as in April, meaning the run of falling prices has now lasted more than two years.

Food prices were 0.9% down while in non-food the fall was 2.5%, both the same rate as in the previous month. It comes after official figures showed Consumer Price Index (CPI) inflation slipped into negative territory at minus 0.1% in April.

Mike Watkins, head of retailer and business insight at Nielsen, said: "Retailers continue to use price cuts and promotions to stimulate sales, and we see little evidence to suggest that prices will rise in the near future."

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