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Fit Fodder gets backing of Belfast Giants as it delivers healthy food right to your door

By John Mulgrew

Published 03/11/2015

Fit Fodder is to supply the Belfast Giants
Fit Fodder is to supply the Belfast Giants

A new mail order meat business is hoping to crack the healthy eating market along with the backing of the Belfast Giants.

Fit Fodder is the brainchild of Kevin Traynor (43) and sells a range of meat and vegetables aimed at the healthy eater, delivered directly to your door.

"Essentially it's me and a couple of business partners. I have always been into health and fitness, and I've become more interested in nutrition and the quality of food," he said.

"Our unique selling point is, all of our food is fresh - chicken with no added salt or water, all of our beef is Northern Ireland grass fed. We are working with local suppliers."

Customers can select the package of their choice, with next-day delivery if ordered before noon. The products are then shipped vacuum packed in a temperature controlled box.

Fit Fodder, which is based in Belfast, sells a range of meat, fish and vegetable packs, with larger bundles aimed at muscle builders, as well as those just trying to eat healthily.

It's also just signed a deal with ice hockey team the Belfast Giants.

Mr Traynor said while the business was initially targeting the fitness market, Fit Fodder was also aimed at families.

"It's offering a healthy alternative to what people have traditionally eaten," he said.

"When people go to the gym, they may be on diet plans. We cater for high protein diets too. But at the other end, there's a starter bundle with four or five products from the website."

And despite being only up-and-running for three months, Mr Traynor said the interest had been "phenomenal".

"People are very interested in the quality of food they are putting into their bodies, buying local produce where they can get it," he said.

"There has been some great feedback on the quality."

He's using social media, including Facebook and Twitter, to promote the products, as well as interacting with customers.

Mr Traynor said that the business was also competing on price with some of the big supermarkets.

"We have also just signed a deal with the Belfast Giants, and we feed all the players on a weekly basis.

"Adam Keefe, the captain, is one of our brand ambassadors."

Mr Traynor said the business was also looking at new commercial deals, as well as expanding its product range.

"There are new products coming online and in the run up to Christmas," he said.

"We are competing on price with supermarkets, and while there is a delivery charge, our model isn't about buying two chicken breasts. It's buying in bulk, and it's about preparedness - they are not impulse purchases."

Belfast Telegraph

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