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Freeze boosts Littlewoods online sales by 5%

Published 11/01/2011

Littlewoods and Very parent company Shop Direct said sales grew 5% over Christmas as snowed-in shoppers ordered from home.

The home shopping giant, which also owns, said the freezing conditions helped it in the run-up to Christmas, with record online trading in the first week of December. The group saw strong demand for cold weather clothing and shoes as it improved its sales in the six weeks to December 31.

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