Games Workshop sales decline after staff numbers slashed
Fantasy games retailer Games Workshop said sales fell after it cut back on staff in its hobby centres to reduce overheads.
The company, which makes collectable figurines for Warhammer and Lord of the Rings battle games and has a store at CastleCourt in Belfast, said the staffing changes led to shortfalls in its Northern Europe division, which includes the UK, and North America. Mark Wells, chief executive at Games Workshop, said the emphasis was now on "customer service training" to deliver like-for-like growth in the months ahead.
The company, which has over 300 hobby centres worldwide and sells products through nearly 4,000 independent toy shops, said a 4% decline in sales to £60m in the six months to November 28 led to a 15% drop in pre-tax profits for the period to £6.7m.
The company recently said profits for the full year were likely to be below market expectations .