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Giant digital advert screen first of many across Northern Ireland

By John Mulgrew

A huge advertising screen which has lit up south Belfast once again is set to be followed by a further five this year, the firm behind the scheme has confirmed.

Larne firm Blazin Digital unveiled its Times Square-style 28 sq metre screen earlier this year.

The large LED billboard is the only roadside digital display of its kind in both Northern Ireland and the Republic.

It's made a return to Shaftesbury Square in Belfast, almost 10 years after the old one was removed.

But Andrew Fairfowl, director of Blazin Digital, says the company is in talks to build another five screens elsewhere in the city, and further afield.

Danske Bank is the first advertiser to feature on the current Belfast screen, while other businesses have also booked slots during the course of this year.

"The strong growth in 'digital out of home' across the globe continues and we are proud to be at the cutting edge here in Northern Ireland, and expect to see a rise in global brands investing in digital advertising in the province," Andrew Fairfowl said.

"We are delighted with the amount of interest shown in the digital billboard. We have received many inquiries and messages of support, and are pleased to offer a new and exciting canvas for local advertising and design companies."

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