Belfast Telegraph

UK Website Of The Year

Glenarm Organic Salmon nets deal with Fortnum and Mason

By John Mulgrew

Published 02/02/2016

Norman Murray displays packs of Glenarm Organic Salmon and an own-brand product, which are both sold by Fortnum & Mason in London
Norman Murray displays packs of Glenarm Organic Salmon and an own-brand product, which are both sold by Fortnum & Mason in London
Fortnum & Mason in London
Glenarm Organic Salmon is supplying its smoked brand to Fortnum and Mason's seafood counter

A Co Antrim salmon firm has landed a major deal to produce a specialist top-end organic product for upmarket London grocer Fortnum and Mason.

Glenarm Organic Salmon, which is based in the village, is now supplying organic smoked salmon to Fortnum and Mason's fish and seafood counter.

The firm is continuing to grow its reach across the globe, selling into hotels and restaurants as far afield as the US, Singapore, Hong Kong and Dubai.

Last year it also received £100,000 from Invest NI in order to boost its sales outside the UK and Ireland.

Glenarm Organic Salmon is hoping to grow exports to make up 80% of its entire business.

The firm already supplies a branded smoked salmon to Fortnum and Mason, which is based in Piccadilly.

Speaking about the latest deal, Norman Murray, Glenarm's commercial director, said: "Securing the initial business with such a prestigious retailer was a marvellous boost for the company and for our new signature smoked salmon product, as well as being a tremendous endorsement of the quality of our premium organic smoked salmon.

"The retailer is an ideal fit for the upmarket profile of our salmon.

"We were delighted when Fortnum and Mason subsequently asked us to develop a new branded smoked salmon product exclusively for them.

"This was launched successfully recently and led to an order to provide organic smoked salmon sides for their fish counter in the store as well as for inclusion in their renowned food hampers.

"Our organic smoked salmon is replacing their wild salmon offering, because we offer consistent and sustainable availability as well as a high quality product."

Glenarm was set up in 2008, and farms around 600 tonnes of organic salmon each year.

The bulk of its fish is sold outside Northern Ireland.

Earlier this year, another Northern Ireland fishmonger, Ewing's Seafoods, landed its first major contract with a supermarket chain.

The company is now supplying organic smoked salmon to Sainsbury's.

Based on the Shankill Road in Belfast for more than 100 years, the company is now selling packs of salmon in all 13 Sainsbury's stores here.

More than 300 restaurants and hotels in Northern Ireland, including those that are run by some of the best known chefs, buy fish from Ewing's Seafoods.

Belfast Telegraph

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph