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Grocers pay price as shoppers get savings at the tills

By Roger Baird

Published 07/05/2015

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said:
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: "Lower costs are the result of both falling commodity prices and the ongoing supermarket price war."

Falling commodity prices and the supermarket price war has cost grocers £532m and saved the average household £20 over the last three months, industry figures have showed.

The latest till roll figures from Kantar Worldpanel for the 12 weeks ending April 26 reveal that thanks to record low grocery deflation, a typical basket of items is now 2.1% cheaper than a year ago, as staples such as eggs, butter and bread have all fallen in price.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: "Lower costs are the result of both falling commodity prices and the ongoing supermarket price war, with all major retailers offering cheaper like-for-like goods."

The supermarket price war pushed discounters Aldi and Lidl to new record market shares, while the Big Four supermarket majors all lost market share.

Sainsbury's fared best among the major chains with sales falling 0.2% and its market share down 0.1% to 16.5% compared to a year ago, with the grocer enjoying a rise in shoppers coming through its doors, the report said.

Asda posted the heaviest fall in sales in the period with a 2.2% decline, while its market share slipped 0.4% to 16.9%.

Belfast Telegraph

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