Belfast Telegraph

Group in talks with film-maker over Ulster move

By Rachel Martin

Another Asian film crew could be on its way to Northern Ireland after a top Chinese show was shot in the Province, the Belfast Telegraph can reveal.

Kain Craigs, director of Iconic Golf Group - which works to bring Asian clients to play golf here - has said he is "in discussions" to bring another Asian film-maker here.

Iconic Golf Group was responsible for bringing one of the most watched TV shows in the world, the Chinese reality show I, Supermodel to Northern Ireland. Kain and his father Martin targeted their business at the Chinese golf market but were brought into the world of film when a chance meeting on a Spanish beach put them in contact with location scouts for the Chinese equivalent of the Next Top Model franchise.

The show, which was watched by more than 280m people in its first season, filmed the finale of its second series in Northern Ireland. During filming, 30 members of the cast and crew stayed at the Culloden Hotel - where the hotel even made Chinese translations of its signs to help the team get around.

Tourism Ireland supported the trip, by paying for the flights for the production team from London to Belfast, at a cost of £7,500.

A spokesman for Tourism Ireland said: "The programmes filmed here will be seen by a similar audience of potential holidaymakers for Northern Ireland, worth hundreds of thousands of pounds, if Tourism Ireland were to buy this broadcast time.

"TV and film are recognised as strong influencers for prospective holidaymakers and it is an excellent, and cost-effective, way for Tourism Ireland to showcase Northern Ireland around the world."

During their stay, the Chinese crew filmed at the Giant's Causeway, Belfast City Hall, Titanic Belfast and Donaghadee harbour. Mr Craigs said: "We will be continuing to promote the island of Ireland as a golf, tourism and investment base.

"We want to position ourselves that we can push local brands to huge numbers of buyers as well as enticing them to come and visit the island of Ireland."

Belfast Telegraph

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