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Hairbrush maker to target Middle East

By John Mulgrew

Hairbrush manufacturer Denman has landed a major export deal to sell its products across the Middle East.

Denman International Limited has appointed Nazih Trading Limited to distribute its wares.

Bangor-based Denman currently exports to more than 60 countries. The original Denman hairbrush was made famous in the 1970s by celebrity stylist Vidal Sassoon.

Denman export business development executive Julie Huddleston said: “Nazih Trading Limited is the region’s largest professional distributor of hair and beauty products with almost 90 stores in key locations in United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Qatar and Oman. They also supply major retailers.

“So this partnership has great potential and Denman is already working on developing products exclusively for this region.”

Denman is part of the Denroy Group.

Denroy is one of the Northern Ireland’s most successful exporters, with annual sales of more than £10m.

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