Nine jobs are being created with the establishment of a new hairdressing school in Belfast aimed at helping young people back into work.
The 'Junior Style Academy' is the brainchild of Jason Shankey, who aims to create careers for the best up-and- coming hairdressers, whilst also helping families whose budgets have been stretched during the difficult economic climate.
Jason Shankey established his own men's-only grooming concept here back in 1997 and has become known across the UK thanks to his product ranges and appearances on TV and in magazines.
He said that his firm has spent over six months training apprentices free of charge, who are now ready to run the academy.
"We've created a platform for them to hone their skills so that they can forge a great future career in the hairdressing industry and, at the same time, families can use the service to save money on their hairdressing bills," he said.
"Over one million jobs have been lost to young people since 2007 and apprenticeships have been identified as one way to improve young people's chances of gaining work.
"We're committed to helping young people back to work by sharing with them the best skills available, and we're committed to our community by helping to lower the cost of living."
The academy will operate from the company's Ballyhackamore and Lisburn Road salons.