Harvey Norman to sponsor Belfast Giants ice hockey team
Australian retailer Harvey Norman is to sponsor the Belfast Giants ice hockey team.
The new sponsorship deal will see the Harvey Norman logo being placed on the Giants team shirt.
The deal will also involve the Harvey Norman 'Best Seats in the House' game night promotion - with prize draws at the finale of season games.
Belfast Giants manager Todd Kelman said: "We are very pleased to welcome Harvey Norman to the Belfast Giants team and I believe that our partnership with be a great benefit for both of us.
"The 'Best Seats In The House' promotion will be an exciting event each and every game night and with special benefits for season ticket holders, I am sure the Harvey Norman partnership will be a great hit with our fans.
"We are looking forward to the first season of what I am confident will be a long lasting relationship with Harvey Norman.”
John Hollings, general manager for Harvey Norman Electrical, said: “The company is delighted to sponsor such a vibrant and growing team sport in Northern Ireland.”
The Giants team is growing in popularity with around 4,000 fans on average attending each game, the team is now entering into its eleventh competitive season.
The Giants compete in the UK Elite League against other teams such as Newcastle, Hull, Glasgow and many others.
Over 100,000 spectators came to view games at Belfast’s Odyssey Arena during last season and attendance set to grow by over 5% for next season.
Harvey Norman has two stores in Northern Ireland, fourteen stores in the Republic and over 280 stores worldwide.