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Heavenly moment as Ulster mum signs £220k deal for baby snacks

By Sara Neill

Published 03/09/2015

Shauna McCarney-Blair with some of her organic snacks
Shauna McCarney-Blair with some of her organic snacks

A Co Tyrone mother has hit the big time with a new €300,000 (£220,000) contract for her organic baby snacks.

Shauna McCarney-Blair, who is from Augher, has struck a deal that will see the latest Heavenly Tasty Organics line stocked in 150 SuperValu stores across Ireland. The range is also listed by Amazon and Ocado.

The baby and toddler range, which includes Yummy Wafer Wisps, Happy Halo Bites and Coconut Squishies, is 100% natural and organic. The products contain superfoods, including kale and spinach.

The mother-of-three said: "We are delighted to be supplying our exciting new range to SuperValu stores across Ireland and providing the opportunity for Irish parents to give their babies and toddlers healthy snacks instead of the salty and sugary snacks which are so readily available.

"We have developed the range with parents' concerns over both salt and sugar in mind and have ensured all products not only contain no added sugars or salts, but are also naturally low in both. We have however ensured not to compromise on taste and are pleased to be providing a range of high-quality, great-tasting snacks to babies and toddlers."

Ms McCarney-Blair came up with Heavenly Tasty Organics when her kids were small and she was frustrated by the limited choice of baby food in Northern Ireland.

Her choice was further restricted when her children were diagnosed with allergies.

She began by creating organic baby weaning meals for the Northern Ireland and Republic of Ireland markets, and now Heavenly has moved into snacks, with availability across the UK and Ireland.

"Having started out in both frozen and chilled baby food, a move into the snacks market was a natural progression for us and a great opportunity to create something new and greatly needed," she added.

Belfast Telegraph

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