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Henderson develops £200k new range

By Staff Reporter

Published 29/11/2016

Wholesale food giant Henderson Wholesale has spent over £200,000 on a new food range for its stores across Northern Ireland.

The Kitchen range of ready meals will be stocked at Henderson Group's Spar, Eurospar and Vivo stores around Northern Ireland.

It is made up of 39 products including mains, sides, desserts, family tubs and meals for one.

The range is a development of the company's Meals Made Delicious products, which launched last year.

Suppliers include Armagh's Daily Bake, Willowbrook Foods in Killinchy and Quinfresh in Dungannon.

Neal Kelly, fresh foods director at Henderson Wholesale, said: "We launched this particular line of products in 2015 as the Meals Made Delicious brand.

"Since then, we have seen sales of £2m per annum. However, we knew we could meet the demand of the consumer more effectively by evolving with the market.

"As the consumer market moves so quickly we have reacted - this has now grown into The Kitchen range.

"This is a whole new take on convenience and ready meals - everything is freshly made with the consumer's convenience in mind.

"We want to be the consumers' first port of call for a fresh and valuable solution for tonight's tea."

The company worked with the Ulster University Business School's Food and Consumer Testing Suite (FACTS) to develop the meals, with panellists tasting and ranking the products.

Belfast Telegraph

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