Belfast Telegraph

Hendersons keep it local to win at Ulster Grocer Marketing Awards

By Staff Reporter

Henderson Group has carried off the top prize at the Ulster Grocer Marketing Awards for a campaign encouraging Spar customers to 'shop local'.

The Passionate about Local programme was named Best 2015 Marketing Campaign at the awards, which are held as part of the Grocers' Ball.

And the weekend event raised over £46,600 for GroceryAid, a benevolent fund for grocers. Awards were distributed across eight categories, with other winners including Boost Drinks, Eurospar, Mackle Petfoods, ASDA, Cloughbane Farm and Kestrel Foods.

Henderson Group's award was the latest accolade for the company, also named Overall Business of the Year at the Belfast Telegraph Business Awards in Association with British Airways.

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