Belfast Telegraph

High-flying Ryanair's passenger numbers soar 29% higher

By Gavin McLoughlin

Ryanair posted a 29% jump in February traffic, carrying 5.8m passengers last month. The airline's load factor - the extent to which planes were full - jumped 11 percentage points to 89%.

Chief marketing officer Kenny Jacobs said the figures were partly due to lower fares and the airline's "Always Getting Better" campaign, which chief executive Michael O'Leary has described as "being nicer to customers". Ryanair also announced it bought three Boeing 737-800 aircraft, due to be delivered in 2016.

The aircraft are valued at $260m (£170m) at current list prices, Ryanair said.

The airline said it will shortly roll out new aircraft interiors and staff uniforms.

A refreshing of its yellow-heavy interiors - which O'Leary himself has labelled "garish"- was announced along with a swathe of changes at an event in London.

It saw Ryanair launch a Customer Charter, a series of promises which its CEO said "we will live by" in the coming years. The first phase of its interior refresh will include more destination images, more blue and "less yellow" tones, according to Mr Jacobs. The colour changes start this month.

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