Belfast Telegraph

Home beer-making firm secures £82k from Invest NI for Brewbot

One of the companies represented at the first Belfast Technology Conference has just secured funding from Invest NI.

Brewbot, described succinctly by designer Chris McClelland as "a robot that makes beer", was confirmed to have won £82,000 in research and development support and marketing assistance. Brewbot is the baby of a group of designers from Belfast firm Cargo, which brings home-brewing to sophisticated new levels.

Through Brewbot, beer lovers can make their own brew; in the kitchen, bathroom – wherever – and it's all monitored and controlled by your smartphone.

The unique new piece of technologically advanced kit is tipped as ushering in a new era in kitchen and home appliances, Mr McClelland told the audience at the Belfast Technology Conference.

It was brought to life by the crowdfunder Kickstarter and is now enjoying export business in the US, Canada, Europe, Australia, South Africa and Taiwan.

When the Brewbot gang joined last September's Belfast Tech Trade Mission to California, they pitched it as their beer-making robot.

With their Brewbot bottle business card, the makers and their novel contraption, which retails at around £1,700, have captured the imagination of beer aficionados the world over.

The Northern Ireland success story has so far featured in Fast Company, New Scientist, NBC News, the Discovery Channel and the FT Magazine. Mr McClelland and the fellow Brewbots are also just back from St James' Palace, where they had the chance to 'Pitch @ Palace' before Prince Andrew.

There, they treated fellow participants to their branded Regal Saison, brewed specially for the occasion. So far, Brewbot has found an avid following on the west coast of the United States, around San Francisco, where companies are snapping them up for staff get-togethers and team-building exercises.

Belfast Telegraph

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