Belfast Telegraph

Husband and wife team are a hub of creativity in the business world

By Heather McGarrigle

A games company is investing more than £100,000 in a Europe-wide marketing campaign and plans to create two new jobs.

The Creativity Hub has developed a storytelling game called Rory's Story Cubes, which aims to stimulate creativity in the education and entertainment sectors.

The game consists of nine cubes, with a different image on each face. Players roll the cubes linking together the pictures which have landed face-up.

Having won several awards, the company developed the game last year with support from an Invest NI Innovation Voucher which allowed it to buy expertise from the Institute of Technology Carlow.

It is now investing a total of £102,720 in a marketing drive, to include market development visits, exhibiting at key toy fairs and development of its online presence. Invest NI has offered more than £30,000 of support.

Formed in 2009, The Creativity Hub is run by husband and wife team Rory O'Connor and Anita Murphy.

Rory's Story Cubes has been in the Amazon.com Top 100 games for more than five months now.

The company is hoping to significantly increase sales and raise brand awareness, particularly in export markets. It has developed an update to the Rory's Story Cubes, iPhone app, and plans to take on two new employees.

Stephen Wightman, Invest NI's acting director of life sciences and creative industries, said: "This innovative product is transferable to other geographic markets with a simple language change and therefore it has huge potential."

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