IN! magazine bows out as final print edition hits the presses
Northern Ireland's answer to Hello and OK, glossy monthly IN! is to cease publication after seven years in business.
Staff, most of whom are freelance, were informed on Tuesday that the hard copy format of IN! was on its way out.
The IN! brand will continue, however, through its website and social media platforms, it has been confirmed.
The title scooped the Northern Ireland Magazine of the Year on this day just last year and has again been shortlisted in the same category of the CIPR Media Awards which will be announced tonight at a gala ceremony attended by the country's media at the Mac theatre.
The final edition of 67 issues goes to print today and will be available on shelves for sale from next Thursday.
The future of the two full-time staff members, who worked in sales, has not yet been confirmed but most of its freelancers will continue to contribute in its future online offering.
The publication, which focused on celebrity features, fashion and lifestyle, was launched in November 2008 by sisters Hayley and Lisa Harrison.
Lisa is married to Sir Ian Botham's son Liam.
In a joint statement released last night, the Harrisons confirmed the cessation of the printed magazine.
"One year from being awarded the Northern Ireland Magazine of the Year at the CIPR Media Awards, we are sad to announce that the last issue of IN! magazine will go to print today."
They said it had been an "absolute honour and privilege" to publish their magazine, conceived in their family's garden shed, and which achieved "some all-Ireland - even global - exclusives".
They said they were "incredibly proud" of its pioneering app, which was downloaded as far as the United States and China, its awards galas and its fundraising efforts.
The sisters confirmed their brand would continue online.
"We feel an online platform is best suited to the current market, so although we are bidding you farewell in print format, the IN! brand will live on through our website and social media."