The iPhone 5 became the UK's most popular smartphone in March, six months after it went on sale in September, an online comparison website said yesterday.
Apple's success comes as the Samsung Galaxy S3 dropped to third place while fans of the South Korean company wait for the latest model to hit the shelves, according to uSwitch.com.
The S3 had been the UK's number one handset for 10 months but lost its top spot after the S4 handset was unveiled on March 14.
But the popular Galaxy range still dominates the chart, with four places in the top 10, according to the uSwitch.com Mobile Tracker, which is based on searches, pre-orders and website sales.
The company said more than four times as many iPhone 5 handsets as S3 phones were sold through their website.
Apple takes a further three places, with the iPhone 4s climbing five spots to second most popular handset in March.
March's new entry, the HTC One, which doubles as a remote control, immediately became the fifth most popular smartphone.