Irwin's Bakery cooks up football treats for Asda shoppers
Irwin's Bakery has teamed up with supermarket Asda to produce a range of football-themed products in time for Euro 2016.
And with Northern Ireland in the running for this year's championship, Portadown-based Irwin's is launching two Howell's Football Biscuits and Football Joeys. Chris Moore, of with Irwin's Bakery, said: "We are delighted to secure this deal for our Howell's products with Asda - as well as joining with the retailer to offer customers a unique VIP football experience.
"As a family-owned business that has been baking for more than 100 years, we are passionate about local, grassroots sports and promoting a healthy lifestyle." Irwin's is a long-time supporter of the Irish FA as title sponsor of the Irish FA Nutty Krust Holiday camps.
Billy Clelland, quality manager at Asda NI, said: "We are always looking for ways to give added value to customers and with football fever setting in, this competition provides the perfect opportunity."