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Irwin's Bakery cooks up football treats for Asda shoppers

Published 24/05/2016

Pictured at Windsor Park is Chris Moore, National Account Manager, Irwin's Bakery, Northern Ireland Manager Michael O’Neill and Billy Clelland, Quality Manager Northern Ireland, Asda.
Pictured at Windsor Park is Chris Moore, National Account Manager, Irwin's Bakery, Northern Ireland Manager Michael O’Neill and Billy Clelland, Quality Manager Northern Ireland, Asda.

Irwin's Bakery has teamed up with supermarket Asda to produce a range of football-themed products in time for Euro 2016.

And with Northern Ireland in the running for this year's championship, Portadown-based Irwin's is launching two Howell's Football Biscuits and Football Joeys. Chris Moore, of with Irwin's Bakery, said: "We are delighted to secure this deal for our Howell's products with Asda - as well as joining with the retailer to offer customers a unique VIP football experience.

"As a family-owned business that has been baking for more than 100 years, we are passionate about local, grassroots sports and promoting a healthy lifestyle." Irwin's is a long-time supporter of the Irish FA as title sponsor of the Irish FA Nutty Krust Holiday camps.

Billy Clelland, quality manager at Asda NI, said: "We are always looking for ways to give added value to customers and with football fever setting in, this competition provides the perfect opportunity."

Belfast Telegraph

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