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Italian travel agents treated to tour of Northern Ireland's top attractions

By Staff Reporter

Published 25/05/2016

The visit is part of a Tourism Ireland campaign to increase the number of Italians travelling to Northern Ireland
The visit is part of a Tourism Ireland campaign to increase the number of Italians travelling to Northern Ireland

Some of Italy's leading travel agents have been touring Northern Ireland's best-known visitor attractions.

Their visit is part of a Tourism Ireland campaign to increase the number of Italians travelling to Northern Ireland.

In 2014, there was a 13% rise in the number of Italian tourists visiting here. That is expected to grow again with the launch of a new direct Ryanair flight from Milan to Belfast in September.

The group included representatives of Italy's biggest online tour operator, Travelcube.

On the itinerary was a drive along the Antrim coast and visits to Carrickfergus Castle and The Gobbins. The travel agents also spent some time in Belfast.

Niamh Kinsella, Tourism Ireland's manager for Italy, said the organisation was building on the legacy of the 2014 Giro d'Italia and exploring opportunities created by the new air route.

"Our aim is to enthuse the travel agents, so that when they return home they will be even better informed to advise their clients," she added.

Belfast Telegraph

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