Belfast Telegraph

Friday 9 October 2015

It's oat so simple for cereal firm

By Clare Weir

Published 11/10/2011

Move over, Lucky Charms - a Co Armagh cereal firm is to sow its oats in the US after bagging deals worth £500,000.

White's, based in Tandragee, has been making porridge since 1841 and has received orders for two Irish oatmeal products from two leading US retailers. The deal will see its products on sale in over 2,000 supermarkets across the US.

The company already enjoys links to major retailers in Europe, the United Arab Emirates and Hong Kong.

Enterprise Minister Arlene Foster welcomed the news, saying that White's is "an excellent role model" of a smaller company which boosted growth through the export market.

"The US contracts are a marvellous breakthrough for White's in one of the world's biggest and most competitive markets for breakfast cereals," she said.

"The company has targeted this market very professionally and is now strongly positioned to take advantage of the developing market trend towards natural, wholesome breakfast products.

"The food and drink industry is a crucially important part of my portfolio and along with Invest NI, I am keen to encourage and support companies in the sector."

From the web

Sponsored Videos

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph