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It's oat so simple for cereal firm

By Clare Weir

Move over, Lucky Charms - a Co Armagh cereal firm is to sow its oats in the US after bagging deals worth £500,000.

White's, based in Tandragee, has been making porridge since 1841 and has received orders for two Irish oatmeal products from two leading US retailers. The deal will see its products on sale in over 2,000 supermarkets across the US.

The company already enjoys links to major retailers in Europe, the United Arab Emirates and Hong Kong.

Enterprise Minister Arlene Foster welcomed the news, saying that White's is "an excellent role model" of a smaller company which boosted growth through the export market.

"The US contracts are a marvellous breakthrough for White's in one of the world's biggest and most competitive markets for breakfast cereals," she said.

"The company has targeted this market very professionally and is now strongly positioned to take advantage of the developing market trend towards natural, wholesome breakfast products.

"The food and drink industry is a crucially important part of my portfolio and along with Invest NI, I am keen to encourage and support companies in the sector."

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