Belfast Telegraph

Japanese pay £92.5m for Branston Pickle

By Graeme Evans

One of the UK's favourite sandwich fillers, Branston Pickle, is to be sold to a Japanese firm in a deal worth £92.5m.

The proposed sale by Premier Foods, which also owns Hovis, Mr Kipling and Bisto, includes other Branston products such as ketchup, relish, salad cream and mayonnaise.

The business is being bought by Japan's Mizkan, which recently acquired Premier's vinegar brand, Sarson's, and pickles business, Haywards. It already has operations at Burntwood in Staffordshire and is a major supplier of rice vinegar in the UK.

Branston, which is named after the village near Burton in Staffordshire where Crosse -amp; Blackwell first produced it in 1922, sells an estimated 28m jars a year of the pickled relish, which is made to a secret recipe.

Premier acquired the Branston business as part of its acquisition of certain Crosse -amp; Blackwell operations from Nestle in 2002.

Around 350 people who work at Premier's Bury St Edmunds factory in Suffolk will transfer to Mizkan as part of the proposed deal.

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