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Jawbox craft gin clinches contract with M&S

By John Mulgrew

Published 06/10/2016

Gerry White with his popular Jawbox gin
Gerry White with his popular Jawbox gin

Ulster-produced Jawbox gin has landed a deal to sell the spirit at supermarket food giant Marks & Spencer.

Pub manager Gerry White's dreams of creating his own top-end craft gin have now been realised, with sales at bars and restaurants across Northern Ireland already exceeding all expectations.

The John Hewitt bar boss has been working with Co Down's Echlinville Distillery, in Kircubbin, to produce Jawbox, and the new brand has been created in collaboration with distributor Drinksology.

The gin company tweeted yesterday that Jawbox is now available at M&S stores across England, Scotland and Wales, as well as at Sprucefield, outside Lisburn.

It's already being sold at Belfast International Airport, alongside other top Northern Ireland spirits such as Shortcross Gin and RubyBlue.

Meanwhile, produce from Fermanagh's first gin distillery in 120 years will hit bars across Ireland by the end of the week.

The Boatyard Distillery, near Enniskillen, only began brewing in April but has already struck deals with distributors on both sides of the border. The distiller is based in an old boatyard on the shores of Lough Erne.

Belfast Telegraph

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