Belfast Telegraph

Friday 19 December 2014

Jobs boost as software firm Flowlens wins funding

Sammy Douglas, MLA Arlene Foster, MLA and Rich Dale, Flowlens mark the company's rebranding
Sammy Douglas, MLA Arlene Foster, MLA and Rich Dale, Flowlens mark the company's rebranding
Flowlens started out in 2006 as web design and business processing firm
Nicole Rooney, Flowlens, pictured with Brendan Tumilty, Truform
Flowlens started out in 2006 as web design and business processing firm
Phil Norton, Flowlens, Enterprise Minister Arlene Foster, MLA, Rich Dale and Damien Savage, Flowlens and Jim Irving, Merit Consulting
Damien Savage, Flowlens and Enterprise Minister Arlene Foster
Enterprise Minister Arlene Foster speaks to Flowlens Chief Executive Rich Dale

A Belfast software development company is set to create 11 new jobs after securing funding from the Growth Loan Fund.

Flowlens started out in 2006 as web design and business processing firm Crafty Devil and later incorporated to expand its services and develop a management software system called Flowlens.

The software enabled companies to integrate spreadsheets from different departments across their business – and now Crafty Devil will rebrand to the name of its software system.

Chief executive, Rich Dale, said: "Flowlens is easily tailored to meet the needs of each business, with the customer being the central focus."

The company has firms across Ireland and in the UK, with customers including global businesses like Survitec Group, CDE Global and Capita. Mr Dale said he hoped the firm's partners and resellers in manufacturing, as well as Flowlens' own digital communications, would fuel business growth in the months ahead.

"This investment from the Growth Loan Fund will enable us to strengthen our team and invest in sales and marketing, which will allow us to export our software to a wider audience," he said.

Finance for the £50m Growth Loan Fund – which provides loans to established Northern Ireland SMEs seeking to access growth finance – has been provided by Invest NI and private investor, Northern Ireland Local Government Officers' Superannuation Committee (NILGOSC).

Mark Canning, senior investment manager of WhiteRock Capital Partners, which administers the fund, said: "Flowlens has been a leading innovator in software development since 2006...

"The firm has shown a strong commitment to innovation and is a good example of the type of company we seek to invest in."

To qualify for the Growth Loan Fund, companies must be based in Northern Ireland, demonstrate growth potential and generally be in the manufacturing, engineering or tradable services sectors.

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