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Joinery firm completes a £4m overhaul of iconic toy store

By Amanda Poole

Published 06/09/2012

A Co Antrim joinery and interior fit-out company has just completed a £4m overhaul of Hamleys toy store in central London.

Carrickfergus-based McCue Fit-Out, which employs more than 100 people in Northern Ireland, carried out work on all five floors of the world-famous retailer’s flagship shop in Regent Street.

McCue Fit-Out previously completed Hamleys first standalone store in the UK outside of London, at Glasgow’s St Enoch Centre.

Les McCracken, managing director of McCue Fit-Out, said: “The McCue Fit-Out team has completed other ambitious projects with the Hamleys team, but none have been on a scale comparable to the Regent Street shop.

“It’s pleasing to know that our work will in a small way become a part of children’s favourite memories for years to come and help take mums and dads back to their own childhood.”

Hamleys head of retail and marketing Nigel Wheatley said: “The design ethos was to think like a seven-year-old. Because when a child buys a toy at Hamleys, they remember where they bought it.

“This refit is a total root and branch of the store. We want to be the best toy store in the world and we’re on track. We have travelled all over the world and there is nothing like us.”

On the remodelled fifth floor, which includes a footfall-driving Lego area, Hamleys has unveiled Scrumpalicious — an own-brand sweet shop which will have products from around the world.

The retailer has also recently expanded its events offering, which ranges from luxurious birthday parties to overnight stays where kids get the entire toy shop to themselves.

Operating in eight different territories, Hamleys aims to have 19 stores by next summer, including five in Russia.

“There are few brands in the world that put so much hard work into creating fun as Hamleys and that's what sets it apart,” Les McCracken said. “People of all ages remember their first visit in this toy shop.”

Belfast Telegraph

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