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LA, New York, London and back to NYC... yes, it was pretty busy

Published 12/05/2015

Alyson Hogg travels the globe as boss of tanning product maker Vita Liberata
Alyson Hogg travels the globe as boss of tanning product maker Vita Liberata

Every week we ask a businessperson how their week has been for both work and leisure. This week, we speak to Alyson Hogg, the chief executive of tanning product manufacturer Vita Liberata in Ballyclare, Co Antrim. The product is sold around the world, including through shopping TV channel QVC. She travels with her global sales director and husband Colin Lewis.

This week business has been...

Manic, as usual. We started on Tuesday, with 10 live shows in 24 hours on QVC USA. We aired at midnight, 3am, 6am, 7am, 10am, midday, 3pm, 6pm, 9pm and 10pm.

The efforts of 10 models, six Vita Liberata staff (including me), nine hosts and many production staff resulted in 51,000 units being sold that day.

I've no idea how I was still talking by the 10pm show. On Wednesday we drove back to New York, and on Thursday flew to London for the CEW (Cosmetic Executive Women) Award Show on QVC UK. On Monday we flew to LA to meet our PR team, celebrity makeup artists and our new West Coast regional manager.

On Friday we popped up to San Francisco for a business meeting before heading back to NYC.  So yes - a pretty busy week.

This week I've been eating...

We try to make our own food as often as possible, but with so much travelling it can be a challenge. Restaurants this week included Gaucho in Mayfair - a steak restaurant in the basement of what looks like a cool nightclub.

The polar opposite was Dukes, on the beach in Malibu, where we had a working supper the day we arrived in LA. It's hyper casual - fish and chips cooked in the freshest way, while waves crash on the deck below.

Everywhere I go I look for lentils and kale… two foods that just make me feel better. My husband Colin is the cook, so he makes them curried with fresh jalapenos - delicious.

This week I was socialising... 

At the 'Bravest' sports bar on 2nd and 38th in New York.

Its name refers to the 9/11 firemen, and it has no airs and graces, just decent food, O'Douls beer (delicious but non-alcoholic so I can keep up the pace), and real New Yorkers who are direct, open, funny, smart and kind. No tourists could find this place.

In London we saw The Book of Mormon. Genius. Jaw dropping. Utterly smart. Hilarious, and made to shock! I can thoroughly recommend a trip to London for this show alone.

This week I was reading…

The Undertaking by Audrey Magee. It's about the Second World War from the German infantry perspective. Stunning and horrific in its subtlety and quiet tale-telling - a chilling page-turner.

This week I was watching...

I watched the first three episodes of The Affair' on the long haul to LA. It definitely pulls you in, and I have no idea where it is going, which is unusual for me! 

I was in LA for the elections but from what I saw in London, the debates and media formats are becoming more and more like those in the US.

OK, I understand there is a long way to go before we get to the point of future leaders needing to be billionaires first, but even so, the progression I observed was pretty alarming.

This week I was listening to...

All my favourite workout tunes at the gym. Fame, Rocky, Saturday Night Fever, and my favourite - War by Edwin Starr.

It's hard to beat the greats of the 1970s and 1980s. And I'm sure it's not just because they were the soundtrack to my youth.

My guilty pleasure of the week was...

A chocolate yoghurt ice-lolly in Malibu - fat free, sugar free and organic. That and organic jalapeno flavoured pitta chips - only in California!

Belfast Telegraph

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