Belfast Telegraph

Friday 18 April 2014

Lego builds on girls' market

Sales for Danish toymaker Lego soared 25% last year thanks in part to its new series of building blocks for girls.

The private company said that on revenue of 23.4 billion kroner (£2.7bn) its net profits grew 38%, to KR5.6bn (£650m). The firm said its novel rollout for girls, Lego Friends, sold better than expected.