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Lidl and Asda eat away at Northern Ireland market

By John Mulgrew

Published 24/11/2015

Lidl increased its market share by around one-fifth in the 52 weeks to 8th November
Lidl increased its market share by around one-fifth in the 52 weeks to 8th November

Tesco and Sainsbury's are continuing to lose supermarket share in Northern Ireland as German giant Lidl and Asda eat away at the market.

Lidl is continuing to take chunks out of the other big name multiples such as Tesco and Sainsbury's.

It increased its share by around one-fifth in the 52 weeks to November 8, according to the latest Kantar figures. It now has 38 stores across Northern Ireland, but has plans to increase that by more than a dozen in the next couple of years.

In the same period Asda also saw its share creep up by 2.1%.

That's bucking the trend across the UK as a whole, after it revealed further trading misery after it posted another hefty drop in sales as figures also confirmed it has lost its position as the UK's second biggest supermarket to rival Sainsbury's. Asda currently operates 17 stores across Northern Ireland.

Although Tesco's chunk of the supermarket sector fell by 1.3%, it still makes up more than a third of spending across the big 'multiples' here. Sainsbury's saw share fall by 3.3%.

Meanwhile in the Republic, SuperValu has now grown its market share to become Ireland's largest grocery retailer for the second time this year.

Belfast Telegraph

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