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Lidl and Asda still growing share of market in Northern Ireland

By John Mulgrew

Published 25/10/2016

Competition: a number of big stores are battling it out in NI
Competition: a number of big stores are battling it out in NI

Lidl and Asda are continuing to grow their share of the supermarket sector in Northern Ireland, according to fresh figures.

German giant Lidl increased its overall consumer spend in the 52 weeks to October 2016 to 5.2%, up from 5.1% a year earlier. It currently has 38 stores across Northern Ireland.

But despite the growth, it continues to have the smallest market share of the big four supermarkets in Northern Ireland, according to figures from Kantar Worldpanel.

Asda saw a similar increase, while both Tesco and Sainsbury's had a small drop in their overall market share.

And Asda now has the same consumer spend as Sainsbury's, according to the latest figures.

Tesco still dominates with more than a third of supermarket spending here.

Asda now has 17 stores here, while Sainsbury's operates 13 and Tesco has 50.

Meanwhile, in the Republic, sales at Dunnes Stores have grown by 6.2% over the past quarter, helping the grocer capture 22% of the grocery market, rising to second position.

SuperValu continues to take the top spot with 22.4%, with Tesco in third place on 21.6%.

And across the UK, Tesco has increased its market share for the first time in five years.

The UK's biggest grocer increased sales by 1.3% over the last quarter, attracting a further 228,000 shoppers though its doors to expand its share of the market to 28.2% - its first year-on-year market share gain since 2011, Kantar Worldpanel said.

Its 1.3% sales growth, bolstered by family shoppers, is ahead of the overall market, where sales increased by 0.8% on last year.

Sainsbury's sales fell by 0.4%, but its market share also grew by a percentage point to 16%.

Asda's sales dropped 5.2%, despite a premium own-label sales increase of 8%, while its market share declined by one percentage point to 15.6%. Meanwhile, shoppers throughout the UK enjoyed the 27th consecutive period of grocery price deflation, albeit easing to 0.8% on last year.

Belfast Telegraph

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