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Lidl boosts market share at expense of 'big two'

By John Mulgrew

Published 22/12/2015

Lidl continues to chip away at rivals' market share
Lidl continues to chip away at rivals' market share

German discount supermarket Lidl is continuing to slowly chip away at the market share of Northern Ireland's two biggest food retailers.

Tesco and Sainsbury's lost small chunks of their overall market, with Lidl increasing its share to 5.2%, in the 52 weeks to December 6.

That's according to the latest figures released from Kantar Worldpanel.

Lidl now has 38 stores across Northern Ireland, but has plans to increase that by more than a dozen in the next couple of years.

Despite the growth, Tesco still dominates the market here, with more than a third of grocery spending in Northern Ireland.

Meanwhile, Asda has also witnessed a small bump in its market share, over the last 12 months, rising to 17.4%.

It currently operates 17 stores here.

In the Republic, SuperValu has held on to the top position.

It remains the largest grocery retailer as Christmas approaches.

David Berry, director at Kantar Worldpanel, said SuperValu has managed to pull sales back strong sales in the last 12 weeks.

"This has allowed SuperValu to strengthen its position at the top, posting impressive sales growth of 3.7% and increasing its share of the grocery market to 24.7%," he added.

Belfast Telegraph

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