Belfast Telegraph

Lidl continues to eat up market share

By Margaret Canning

German discount supermarket Lidl continues to grow market share at the fastest rate of any Northern Ireland operator.

Latest figures from industry monitor Kantar Worldpanel show Lidl’s slice of grocery spend grew 13.7% in the year to the end of February.

But with 5.2% of the market, it’s still the smallest operator of the four main grocers — Tesco, Sainsbury’s, Asda and Lidl. 

In contrast, the market share of the two biggest players, Tesco and Sainsbury’s, has fallen.  Tesco now accounts for 34.5% of grocery spending, while Sainsbury’s claims 17.8%.

And despite a decline in performance in the UK, Asda has managed to grow its market share slightly to gain on Sainsbury’s, with a 17.5% share.

There are around 55 Tesco stores of varying sizes across Northern Ireland. Sainsbury’s has 13 stores, while Asda has 17. 

Lidl has 38 stores in Northern Ireland — though they are in a smaller format than those of their rival operators.

Meanwhile, Sainsbury’s has said it is prepared to raise its £1.3bn bid for Argos. 

It’s understood to be preparing a higher offer for Argos – which has around 20 stores in Northern Ireland — after rival Steinhoff stepped in with a £1.4bn counter-bid.  The two firms have until Friday at 5pm to make formal offers.

Belfast Telegraph

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