A Belfast-based company is shining a light on the business opportunities in the Middle East.
AM Light has secured a major export contract to provide lighting - in the form of 3,000 metres of cold cathode lighting - to the Al Wafra Tower in Kuwait. The building is located in an affluent area of the city and will house a large shopping mall, apartments and offices.
The deal, the second the company has secured from the region, follows AM Light's participation on an Invest NI trade mission to the Arabian Gulf in 2009 and the customer Mohanad Abu-Bakra, CEO of M D -amp; Tech Lighting Co, visited Northern Ireland last week to oversee despatch of the order. "After submitting proposals for the project and conducting on-site presentations in Kuwait, we were delighted to win this order, particularly as we faced strong competition from Germany, the US and Turkey," Chris McNevison, AM Light sales and marketing manager, said. "Our cold cathode lighting system was recognised as providing high energy efficiency and low life-cycle costs in comparison to other technologies."
"We have invested heavily to develop our marketing material and production processes to compete for further projects in the buoyant Middle Eastern markets. It is the biggest export contract we have secured and the support we received from Invest NI has made an important contribution towards our ongoing success."